Search Engine Wars – Bing Is Not A Factor

By 16 January 2010

Although my earlier post is about Google and privacy, when it comes to traffic. It’s still about Google.

Earlier, I also asked whether should we have the meaning for the word Bing in the dictionary, like the one we already have for Google. After going through some statistics from comScore, looks like Bing is not even able to beat Yahoo! in the search engine wars.

Asia Pacific
According to a study by comScore in September 2009, 38.6 billion searches were conducted in the Asia Pacific region. An increase of 33% from the previous year. Google ranked as the top search destination with 44% shares, while Baidu has 21.3% market share, followed by Yahoo! 13.8%. Bing was not mentioned, but Microsoft sites share is less than 10%.

Google’s 44% equals to 17 billion searches and that is a lot of searches in a month. Google captured the majority share of searches in Malaysia with 71.1%. I don’t have the exact search phrases that were used, but the data is enough to show that more people are using search engines to get information. They are using Bing the least.

United States
November 2009’s data on US search engine rankings showed almost the same result.

Google Sites led the U.S. core search market in November with 65.6 percent of the searches conducted, followed by Yahoo! Sites (17.5 percent), and Microsoft Sites (10.3 percent). Ask Network captured 3.8 percent of the search market, followed by AOL LLC with 2.8 percent.

Microsoft sites (Bing included), although at third place, only able to get 10% of the total searches, regardless whether it is in the US or in Asia Pacific.

If you are doing search engine optimization, you can drop Bing from your list of search engines to optimize, but if you are targeting China, you must consider Baidu. Google is still number two in China, and it will be that way for a while. Based on the experience working in a Chinese company, Chinese will always prefer Chinese products to others, unless Google could come out with something to temp them to change. Maybe with Android?

Concentrate your SEO to suits Google. Ignore the rest :)

  • AzwanAli says:

    yeah,that true..i agreed with you

    -helo how are u.,ni abg kassim ni,nak pon2x ?

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  • Manny says:

    I TOTALLY AGREE! Bing gives very low traffic compare to #1Google and #2Yahoo. Even if Bing combines with MSN (Microsoft) they still don’t have any “Say” as a good “Search Engine”. I think only 5% of the internet users use Bing.

  • azwan says:

    I stop using it for quite some time already

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  • […] is organic traffic and mostly are from Google, but suddenly you are only getting traffic from Bing or Yahoo, then most probably your blog has been de-index by […]

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