Online Advertising Slowing Down. What Should You Do?
I have a niche blog using blogspot, which I only update about 2-3 times a month. It’s not making much, but the income is consistent and the fact I don’t need to update it frequently makes that blog very special. However there’s a problem lately. Traffic and CTR are consistent, but earnings have come down by almost half. Income (Dec 08 – Jan09) coming from direct advertising is affected too.

Looks like problems in the real world has started to affect the virtual world (and almost everyone). Read TechCrunch.
The US is in a recession. Germany, Europe’s biggest economy, is in a recession. Same goes to Singapore and Japan. Although Malaysia is not (yet), but the problem at the other parts of the world will affect us eventually.
Advertisers are reducing their online advertising budgets and consumers are also spending less to save more money which will make us, the people that are making money with blogs, get lesser. As a part time blogger, who is also making money on the internet, these are the few steps I’m taking so that when everything is back to normal, I’ll make more.
I am going to (in sequence) :
- Start to increase the traffic to my sites further. By at least 50% by year end.
- Make more money from links. Will negotiate further to sell from post with high PR rather than from sidebar only. Use a broker rather than direct. I know Google will not like this (some people even call it unethical). To me it is still advertisement.
- Increase affiliate marketing income.
- Start using Private Label Articles.
- Open up more advertising space, but without turning my blogs into brothels.
- Try new advertising network. See whether there are others that can complement the current ones that are already making money.
What about you?



almost all of my niche blogspot sites are using content Private Label Articles. hehe.
affuan´s last blog post..Kenapa Blog Aku Hampeh?
save more money for advertiser to save their budget. no more money for online advertising.
huhu…ramai yang terkesan daripada masalah ekonomi nie..
aman´s last blog post..Tarikh Muat-Turun Windows 7 Beta Di Lanjutkan
Aku tak letak iklan dekat blog(buat masa sekarang la).
Tapi duit tu datang dari sumber lain. Aku teringin nak jual iklan dekat infomalaya, kurang-kurang boleh agih dekat penulis yang lain.
Tapi trafik belum cukup matang(untuk blog yang berusia 3 tahun).
Pening, pening..haha
if advertising is slow motion. don’t stay on the advertising. run away from them.
agree with that. Sekarang kene wat direct advertising. Kalau by program, takut PR jatuh plak..
appleblogger´s last blog post..Did you have Facebook account?
Affuan
I am trying a few niche myself, but still couldn’t find the ones that pays a lot
Abdfatah
We too, should be budgeting
Aman
Nak buat macam mana
Bat
takde iklan, taip ada duit dari sumber lain. wow! kau perlu ajar aku yang itu. tapi kan .. tapi kan .. aku harap Affuan tak terbaca komen kau ni. nanti lain jadinya.
Abdfatah
Fatah merapu lagi?
AppleBlogger
PR? ha..ha.. I lost mine before.
Btw, I hv to remove you link. something went wrong. please check you site.
whoa… gua sen masuk dari sumber bukan iklan… hahaha… iklan tak sebanyak mana pon… cuma cukup buat bayar bil-bil semua… hehehe… tapi bukan bil kad kredit (errr… gua mana ader kad kredit)…. hehehe
Cencurut
kau dengan forex kan? aku belum ada hati hendak berjinak-jinak dengan forex lagi.
Good luck bro…biasalah income ada up and down…
@ Zaki
Biasalah, selepas habis projek, baru nak pick up semula .. macam tu lah. dont worry, target dah set, strategy tengah test, by April boleh lihat result macam mana